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Below are some of our favorite recommendations from Charlie - these explanations were garnered from him during AmericanDreamU engagements and his blog. To learn more about Charlie, his philosophy and his recommended reads, visit charliehoehn.com. |
 | The Art of the Start Guy Kawasaki "I had already read this but I decided to go back through it with a highlighter and sticky notes. Love this book, it’s great for entrepreneurs. " |
 | Man's Search for Meaning Victor Frankl Viktor was a prisoner in a concentration camp. This is one of the more strikingly poignant passages I’ve read: I shall never forget how I was roused one night by the groans of a fellow prisoner, who threw himself about in his sleep, obviously having a horrible nightmare. Since I had always been especially sorry for people who suffered from fearful dreams or deliria, I wanted to wake the poor man. Suddenly I drew back the hand which was ready to shake him, frightened at the thing I was about to do. At that moment I became intensely conscious of the fact that no dream, no matter how horrible, could be as bad as the reality of the camp which surrounded us, and to which I was about to recall him. |
 | A Man Without a Country Kurt Vonnegut I had read bits and pieces of this in the past while walking around in Barnes & Noble, but I finally bought it (and finished it) today. I love Vonnegut. His energy, love for life, and sense of humor drip out of the pages. Some of my favorite quotes: “No matter how corrupt, greedy, and heartless our government, our corporations, our media, and our religious and charitable institutions may become, the music will still be wonderful.” “The imagination circuit is taught to respond to the most minimal of cues. A book is an arrangement of twenty-six phonetic symbols, ten numerals, and about eight punctuation marks, and people can cast their eyes over these and envision the eruption of Mount Vesuvius or the Battle of Waterloo.” “What you respond to in any work of art is the artist’s struggle against his or her limitations.” |
 | Word of Mouth Marketing Andy Sernovitz "Andy’s book actually turned out to be great, and should be required reading for every single company on the planet if they want to learn what all good marketers have already figured out: that online word-of-mouth is the easiest, cheapest, and most effective form of marketing you have at your disposal. " |
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